Eastlake Performance

Brief

The owner of Performance Project came to me with sketches and clear direction for colors. He needed help bringing his logo to life. He is a successful personal trainer in the Seattle area and is opening a new studio on Eastlake. He likes to focus on fine tuning default movement patterns and biomechanics to optimize performance and reduce injury.

Sketches

The owner supplied me with sketches for his new logo.

Explore

I took those sketches and traced them. From there I massaged and worked the bones of what the owner wanted in a logo. An E and a P with an abstract Space Needle and showing forward movement. I came up with a simple solution inspired by his sketches.

Concept

The owner knew he wanted black, electric blue and neon green. So I explored those colors a touch too and gave him options of what his logo could look like.

Solution

We came to a final solution quickly. I supplied a stacked and horizontal logo for him to use on business cards, social media and his studio signage. As well as a type face and colors for him to easily use. I delivered vector high-res files and transparent PNGs with a one-page style-guide.