Positive Performance


Positive Performance combines top scientific research with real life experience to offer a holistic approach to the field of mental training. They offer coaching for coaches and 1-on-1 training sessions. The owner or Positive Performance was in the middle of refreshing their website and also wanted to refresh some of their most popular downloads and marketing collateral.

BRAVR original

Lindsey did a great job with what she had but now wanted to elevate her brand.


We explored and discovered new ways to breath fresh air into her brand.


I offered many cover and internal pages as visual solutions. We came to this iteration with a good use of white space, clean typography and a nice use of shapes, textures and images.

Social collateral

Based on the BRAVR design we redesigned her one-page cheat sheet which is one of her most popular download. Then came up with some great social media images to promote them.