TheraworxActive

Brief

Theraworx Active is a brand of Avadim Technologies Inc. They came to me needing a website update in a couple months. They shared with me their logo, colors, image assets they had and I was to work with a copywriter to build the site. I was given their other website real estate; Combat One and pHuel 5.0 websites as inspiration to build the Theraworx Active website. Theraworx Active is a non-toxic, topical muscle nutrition supplement used to relieve training-associated discomfort such as sore legs and muscle spasms and support rehab for sports injuries. launch website.

Wireframes

Their Program Manager and VP, Director of IT & Marketing provided me with a homepage mockup from a their previous designer along with wireframes, their logo, colors and some images to begin mocking up the rest of the pages for the development team. I worked closely with a copywriter on this project.

Mockups

I created mockups in Photoshop because that was easiest for the development team, using the wireframes, logo, colors and copy into layouts. I proposed stock photography when I felt it was necessary in layout to break up the copy. We went through many rounds of edits and revisions to arrive at final solutions. I then worked with the development team to gain image specs so I could provide web-ready images.

Website Solution

I then handed off my mockups and production (PSDs and JPGs) files to their development team whom built the site. launch website.