I worked with the client through 3 rounds; ideation and concepting, sketching and vectorizing Town Square Fabric and Yarn's branding. The owner wanted a classic London shop feel.
The Discovery phase allows me to discover and research companies in and out of the clients industry. This helps the client and I create a mood board and direction.
The next phase is sketching. I take pieces of what I like from the mood board and brief and begin sketching.
Exploring & Concepting
Once the client has picked a few sketches they like I begin digitalizing. I discover fonts and bring my sketches to life. After finding fonts and elements I like I begin pairing them together.
After we decided on a logo.
Then I created clean and simple business cards.